By Alissa Merksamer on July 26, 2013 1:00 PM
Consumers unwittingly collect olive oil as they would wine, decorating their counters with lean, dark bottles emblazoned in elegant labels to be used sparingly over the next year or more. However, reports of an influx of counterfeit extra virgin olive oil from overseas have buoyed local producers’ efforts to show shoppers their California product is not only pure, but fresher and tastier. Continue Reading
June 26 2013
By Simon Field | Victoria, Australia
The global olive industry is a complex matrix of production, distribution and consumer behavior which changes daily with climatic conditions, political activity and the decisions of businesses, large and small. The industry does not operate in isolation, it is affected by the trends in competing vegetable oil industries, the global financial situation, social imperatives and the emergence of new technology. Olive oil consumption has a very long history and an assured future. The future will be shaped by the global industry’s recognition and strategic response to the many challenges it will face. An important step in responding effectively at local, regional and international levels is the recognition of the most important trends which will influence the industry over the next ten years. The following ‘megatrends’ are identified as the most significant factors which should be considered when planning to sustain and grow all small, medium and large olive oil enterprises.
Historically the olive industry has been concentrated in, and controlled by, Mediterranean countries. Over the past two decades there has been an expansion of the production base to countries which previously were net importers, namely the USA, Australia, Chile and more recently China and India. While production in these countries is less than 2% of world production, their presence has had an impact on the global politics of olive oil as the new entrants strive to displace imports with domestic products and expand into the export market
Traditional producing countries, especially Spain, have expanded their production base into neighboring countries such as Portugal and Morocco, as well as establishing joint ventures in South America, China and India.
The aggressive growth of the industry in Spain has resulted in the acquisition of brands which traditionally were associated with Italy. This trend has resulted in a blurring of the association of brands with particular producing countries and seen the growth of large corporations operating without the constraints of borders. Continue Reading
By JAMES KANTER Published: May 23, 2013
BRUSSELS — With the European economy reeling from austerity and joblessness, the European Union took time last week to focus on something rather smaller in scale: it approved a measure that would ban restaurants from serving olive oil in cruets or dipping bowls.
The reaction was severe. Prime Minister Mark Rutte of the Netherlands condemned the measure, calling it “too bizarre for words” and not at all green.
Criticism was particularly harsh in Britain, often the first among critics of the European Union’s reach.